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Articles from Technical Marketing
Jeff Bier's Impulse Response – Truth in Advertising
By Jeff Bier, 5/25/2005
Signal processing applications are becoming more complicated and more varied—and so is the hardware that runs them.  This has made it increasingly difficult to evaluate chip performance. (More)
 
Developing Performance Claims that Customers Trust
By Jennifer White & Jeff Bier, 2/18/2005
Customers are often reluctant to accept vendors’ performance projections, particularly if key application software components have not yet been fully implemented. (More)
 
Optimizing Presentations, Products, and Plans
By Jennifer White & Jeff Bier, 12/10/2004
Top-notch presentations are important, and so are solid products and sound plans. (More)
 
Coming Up to Speed on Signal Processing Applications and Technology
By Jennifer White & Jeff Bier, 11/16/2004
Companies often discover that addressing the needs of signal processing applications requires new skills and knowledge. (More)
 
Case Study – Checking Out the Competition
By Jennifer White & Jeff Bier, 5/11/2004
BDTI offers insight into analysis and benchmarking methods to help processor developers build competitive architectures. (More)
 
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