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Articles from
November 2007
| Qualcomm Reveals Details on Scorpion Core |
By BDTI, 11/14/2007
 Back in 2005, Qualcomm announced that it had licensed the ARMv7 instruction set architecture and was working with ARM to create its own high-performance core based on that architecture. The new core was dubbed “Scorpion,” and at the time it was announced, Qualcomm didn’t disclose much about it except that it would run at 1 GHz in a 65 nm process and would be customized to provide a high level of performance and energy efficiency in its target mobile applications. Exactly how this combination would be achieved was not revealed, which is typical of Qualcomm; historically, the company has disclosed few details about the processor cores that live inside its chips.
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| Avnera releases ASSPs for wireless audio applications |
By BDTI, 11/14/2007
 Avnera has released a set of application-specific standard product (ASSP) chips aimed at the audio market. Avnera’s chips, implemented in CMOS, transmit and receive stereo audio (close to CD quality) over the 2.4 GHz wireless ISM band assigned internationally for industrial, scientific and medical uses. Avnera claims a typical range of 45 feet, with longer range if an optional external power amplifier is used.
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| Jeff Bier's Impulse Response—Fried Fahrvergnügen |
By Jeff Bier, 11/14/2007
Do you ever look at a piece of hardware and wonder, “Why, oh why, did they build it like that?” This is what I’m thinking as I look at my 2001 Volkswagen Passat, a car that is now completely dysfunctional because of an unfortunate (yet easily foreseen) intersection of water and electronic circuitry. Let me explain.
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| Case Study - Optimizing Presentations, Products, and Plans |
By BDTI, 11/14/2007
The best way to ensure that a presentation is effective is to test it with a knowledgeable, critical, and responsive audience. A test audience can also help ensure that the content is correct, relevant, and appropriate for the intended audience. Just as important, a test audience can help presenters gauge the clarity, appeal, and impact of their pitch. After all, superb technical content serves no purpose if the audience loses interest a few minutes into the presentation.
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