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Articles from
June 2009
| And Stellaris Makes Four: TI Acquires Luminary Micro, Expands MCU Lineup |
By BDTI, 6/17/2009
 Earlier this month Texas Instruments announced that it had acquired Luminary Micro, a start-up fabless semiconductor vendor that sold ARM Cortex-M3-based microcontrollers. Luminary’s “Stellaris” family of Cortex-M3 MCUs has been on the market since 2006. Current Stellaris chips operate at up to 50 MHz; TI expects to sample 80 and 100 MHz chips later this year. Stellaris chip prices range from $1.00 - $7.00 in 10K quantities. TI has also announced Stellaris-based development kits starting at $99.
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| New Details Emerge on NXP’s CoolFlux BSP Core |
By BDTI, 6/17/2009
 This month NXP has unveiled more details on its new licensable core, the CoolFlux BSP, which targets low-power communications baseband processing. The core is based on the similarly named CoolFlux DSP, which was designed for use in low-power audio applications and introduced in 2004. Relative to the older core, NXP says that the CoolFlux BSP has been enhanced to increase its performance in baseband processing while retaining a small footprint and low power.
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| Perfecting Presentations for Greater Impact |
By BDTI, 6/17/2009
The best way to ensure that a presentation is effective is to test it with a knowledgeable, critical, and responsive audience. A test audience can also help ensure that the content is correct, relevant, and appropriate for the intended audience. Just as important, a test audience can help presenters gauge the clarity, appeal, and impact of their pitch. After all, superb technical content serves no purpose if the audience loses interest a few minutes into the presentation.
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| Jeff Bier's Impulse Response—Avoiding Accidental Stealth Mode |
By Jeff Bier, 6/17/2009
Recently I realized that I hadn’t heard a peep out of a certain embedded processor vendor in quite some time. Usually my colleagues and I at BDTI hear from processor vendors on a regular basis for new product briefings, but it had been almost a year since we’d heard anything from this particular vendor. The lack of communication made me wonder – what are they up to? Are they still developing new products? I called one of my contacts there to see if I could get a pulse. It was hard to get a direct answer, but what it boiled down to is this: the company had been spooked by the economic downturn and the associated revenue drop, and had decided to pull in its horns and cut its promotional activities to near zero.
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| Jeff Bier's Impulse Response—Avoiding Accidental Stealth Mode |
By Jeff Bier, 6/17/2009
Recently I realized that I hadn’t heard a peep out of a certain embedded processor vendor in quite some time. Usually my colleagues and I at BDTI hear from processor vendors on a regular basis for new product briefings, but it had been almost a year since we’d heard anything from this particular vendor. The lack of communication made me wonder – what are they up to? Are they still developing new products? I called one of my contacts there to see if I could get a pulse. It was hard to get a direct answer, but what it boiled down to is this: the company had been spooked by the economic downturn and the associated revenue drop, and had decided to pull in its horns and cut its promotional activities to near zero.
(More)
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