Inside DSP Articles

Developing Performance Claims that Customers Trust

By BDTI, 2/18/2005

Processor vendors hoping to penetrate new signal processing applications face several challenges. Key among them is convincing prospective customers that the processor will perform well in the target application. Customers are often reluctant to accept vendors’ performance projections, particularly if key application software components have not yet been fully implemented. It’s possible to predict application performance based on analysis of benchmark results, but even then, customers are often skeptical of data supplied by a processor vendor.

One of BDTI’s clients, a processor core licensing company, found itself in this position. The company wanted to target VoIP applications, but did not yet have some of the key algorithms implemented. The vendor needed to provide accurate projections for the number of voice channels the processor could support—and to convince its customers that these projections were realistic.

Having previously worked with BDTI on a benchmarking project, the vendor realized that BDTI could help address its marketing challenge. The vendor engaged BDTI to create a realistic, technically sound projection of the processor’s VoIP application performance based on BDTI’s independent benchmark results. The vendor used this projection to credibly promote its processor.

BDTI has unsurpassed credibility and a proven track record in technology analysis for digital signal processing applications. BDTI leverages this combination to provide convincing performance data and analysis for vendors targeting new applications or marketing new products. To learn more about how BDTI’s analysis services can help your company, contact Jeremy Giddings at giddings@BDTI.com.