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| Case Study: Patent Litigation Support |
By BDTI, 9/2/2010
These days it’s not uncommon to see patent infringement claims settled for hundreds of millions of dollars. There was RIM’s settlement with NTP for $612 million, Intel’s with Intergraph for $600 million and with MicroUnity for $300 million, and the blockbuster, Qualcomm’s settlement with Broadcomm for $891 million. These huge sums stimulate the equivalent of high-tech ambulance-chasing: individuals and companies pursuing patent infringement claims against companies with deep pockets, seeking substantial settlements. Whether the claims of infringement are valid or not, technology companies need to ensure they are equipped to defend themselves.
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| Case Study: Benchmarking PowerPoint Processors |
By BDTI, 7/29/2010
Processor designers know that a cycle-accurate simulator can be used to benchmark a processor that has not yet been fabricated. But many designers don’t realize that it’s also possible to benchmark an idea for a processor, a processor that may exist only in PowerPoint slides—and that there are good reasons for doing so.
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| Choose Your Desert Island Companion Wisely |
By BDTI, 6/29/2010
Remember that childhood game where you try to decide which famous person—or which book, or whatever—you’d like to have with you, if you were to be stranded on a desert island?
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| Case Study: Is Your Development Kit Ready for Customers? |
By BDTI, 5/20/2010
Time-to-market pressures mean that system designers, software developers and hardware designers require more than just chips from their chip vendors. They demand reliable, easy-to-use software development tools, OS support, middleware and application software components, I/O support, and more—right out of the box. To win design-ins, a chip vendor must deliver much more than just processing performance on a board. Vendors are responding to this demand by packaging specialized boards, development tools, and software components into a variety of increasingly sophisticated and diverse development kits.
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| Case Study: Reliable Benchmark Results Lead to Good Design Decisions |
By BDTI, 4/21/2010
To paraphrase business guru Peter Drucker, “If you can’t measure it, you can’t design it.” In the world of embedding processing, processor developers and users alike rely on benchmarks to measure and assess the capabilities of embedded processors on their target applications. Benchmark results enable processor developers to understand where they stand in relation to their design targets and their competitors. And in order to build competitive product and get to market quickly, system and SoC designers need reliable benchmark results to gain insight into the relative capabilities of candidate processing engines and make design decisions with confidence.
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| Case Study: Maximizing DSP Software Performance on ARM Processors |
By BDTI, 3/18/2010
A decade ago, ARM processors were mainly found in cell phones, disk drives, and few other specialized applications. These days, they seem to be everywhere, from microcontrollers to tablet PCs. During this same time period, digital signal processing (DSP) tasks—such as multimedia and communications functions—have also become increasingly common in a wide range of systems. Given these two trends, it’s no surprise that there’s been a big uptick in products using ARM processors to implement digital signal processing tasks.
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| Case Study: Developing Attention-Getting Demos |
By BDTI, 2/16/2010
Your company just developed the most powerful chip ever. Your job: to get customers interested in using it in their system designs. Challenging? You bet. As fantastic as its capabilities may be, your little slab of black plastic looks pretty much just like those of your competitors. Yes, the numbers on your brochure look great. But, let’s face it, they’re just numbers on paper. How exciting can they be?
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| Case Study: Technical Due Diligence |
By BDTI, 1/20/2010
Although the economy appears to be on the mend, established technology companies and venture capitalists alike remain cautious about their investments. When considering investments, acquisitions or major product purchase decisions, they are wary of accepting companies’ claims about their technology at face value and often turn to outside experts for technical due diligence evaluations to assess and manage risk.
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| Case Study: Measuring Energy Consumption of Embedded Applications |
By BDTI, 12/16/2009
Energy consumption is a chief concern for most embedded applications, especially for portable applications where battery life is paramount. In these applications, an accurate understanding of energy consumption is critical to processor selection and to system design. Unfortunately, many obstacles hinder comparisons of processors’ energy consumption.
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| Case Study: With Reduced Reporting, Product Announcements Must Really Pop |
By BDTI, 11/18/2009
The economy is finally recovering—sort of—and a number of tech companies are planning long-delayed product launches. But over the last year, the technical trade press that covers these announcements has been decimated. There are a lot fewer tech reporters now, and those that remain are often struggling to cover unfamiliar tech areas. They’re overworked and understaffed, and they don’t have time to decipher unclear marketing messages. If you want your product announcement to get attention and be accurately written up, you need marketing materials that are compelling, provide a good hook, and are crystal clear both from a technical and market standpoint.
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