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| Case Study: Developing Attention-Getting Demos |
By BDTI, 2/16/2010
Your company just developed the most powerful chip ever. Your job: to get customers interested in using it in their system designs. Challenging? You bet. As fantastic as its capabilities may be, your little slab of black plastic looks pretty much just like those of your competitors. Yes, the numbers on your brochure look great. But, let’s face it, they’re just numbers on paper. How exciting can they be?
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| Case Study: Technical Due Diligence |
By BDTI, 1/20/2010
Although the economy appears to be on the mend, established technology companies and venture capitalists alike remain cautious about their investments. When considering investments, acquisitions or major product purchase decisions, they are wary of accepting companies’ claims about their technology at face value and often turn to outside experts for technical due diligence evaluations to assess and manage risk.
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| Case Study: Measuring Energy Consumption of Embedded Applications |
By BDTI, 12/16/2009
Energy consumption is a chief concern for most embedded applications, especially for portable applications where battery life is paramount. In these applications, an accurate understanding of energy consumption is critical to processor selection and to system design. Unfortunately, many obstacles hinder comparisons of processors’ energy consumption.
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| Case Study: With Reduced Reporting, Product Announcements Must Really Pop |
By BDTI, 11/18/2009
The economy is finally recovering—sort of—and a number of tech companies are planning long-delayed product launches. But over the last year, the technical trade press that covers these announcements has been decimated. There are a lot fewer tech reporters now, and those that remain are often struggling to cover unfamiliar tech areas. They’re overworked and understaffed, and they don’t have time to decipher unclear marketing messages. If you want your product announcement to get attention and be accurately written up, you need marketing materials that are compelling, provide a good hook, and are crystal clear both from a technical and market standpoint.
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| Case Study: Chip Vendors, Walk a Mile in Your Customers’ Shoes |
By BDTI, 10/21/2009
Let’s face it: Applications are getting more complicated. Chips are getting more complicated. And engineering teams are generally getting smaller, not larger. As a result, it’s incumbent on chip vendors to provide robust, easy-to-use development kits. Design engineers rely on these kits to quickly evaluate chips and prototype key portions of their systems.
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| Case Study: Extreme Audio Software Optimization—in Double-Time |
By BDTI, 9/23/2009
In the early days of DSPs (circa the mid ‘80s), audio compression and other audio algorithms really taxed the performance of the processors available at the time. And high-level language compilers for DSPs were, for the most part, lame. Therefore, real-time implementations of audio algorithms almost always required hand-optimized software. Now, 20 years later, processor performance has improved dramatically, and compilers are much better. So you might think the days of hand-tuning audio software are behind us.
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| Case Study: Patent Litigation Support |
By BDTI, 7/22/2009
These days it’s not uncommon to see patent infringement claims settled
for hundreds of millions of dollars. There was RIM’s settlement with
NTP for $612 million, Intel’s with Intergraph for $600 million and with
MicroUnity for $300 million, and the blockbuster, Qualcomm’s settlement
with Broadcomm for $891 million. These huge sums stimulate the
equivalent of high-tech ambulance-chasing: individuals and companies
pursuing patent infringement claims against companies with deep
pockets, seeking substantial settlements. Whether the claims of
infringement are valid or not, technology companies need to ensure they
are equipped to defend themselves.
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| Perfecting Presentations for Greater Impact |
By BDTI, 6/17/2009
The best way to ensure that a presentation is effective is to test it with a knowledgeable, critical, and responsive audience. A test audience can also help ensure that the content is correct, relevant, and appropriate for the intended audience. Just as important, a test audience can help presenters gauge the clarity, appeal, and impact of their pitch. After all, superb technical content serves no purpose if the audience loses interest a few minutes into the presentation.
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| Is Your Development Kit Ready for Customers? |
By BDTI, 5/20/2009
Time-to-market pressures mean that system designers, software developers and integrators require more than just hardware from their chip vendors. They demand reliable, easy-to-use software development tools, OS support, middleware and application software components, I/O support, and more—right out of the box. To win design-ins, a chip vendor must deliver much more than just processing performance on a board. Vendors are responding to this demand by packaging development boards, software development tools, and software components in a variety of increasingly sophisticated and diverse development kits.
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| Reliable Benchmark Results Lead to Good Design Decisions |
By BDTI, 4/22/2009
To paraphrase business guru Peter Drucker, "If you can't measure it, you can't design it." In the world of embedding processing, processor developers and users alike rely on benchmarks to measure and assess the capabilities of embedded processors on their target applications.
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