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Articles from Technical Marketing
Case Study: “Your Mileage May Vary:” Creating Reliable Comparisons of IP Cores
By BDTI, 8/20/2008
An attractive attribute of licensable processor cores is the flexibility chip designers have to adapt these cores to their chosen fabrication process, cell library, tool flow, logic synthesis goals and other conditions.  In other words, chip designers can tune the core to the needs of a particular application and to their preferred chip design methodology.  An unfortunate side effect of this flexibility is that it can be extremely difficult to make apples-to-apples comparisons between licensable cores. (More)
 
Case Study: Creating Super-efficient Embedded Software
By BDTI, 6/18/2008
Digital signal processing algorithms are increasingly important in an expanding range of embedded systems. For example, compute-intensive multimedia functions are finding their way into applications from toys to appliances to telephones. (More)
 
Case Study - Optimizing Presentations, Products, and Plans
By BDTI, 11/14/2007
The best way to ensure that a presentation is effective is to test it with a knowledgeable, critical, and responsive audience. A test audience can also help ensure that the content is correct, relevant, and appropriate for the intended audience. Just as important, a test audience can help presenters gauge the clarity, appeal, and impact of their pitch. After all, superb technical content serves no purpose if the audience loses interest a few minutes into the presentation. (More)
 
Case Study: Custom Benchmark Analysis—Making the Numbers Work For You
By BDTI, 7/18/2007
Processor designers, marketers, and users with a sophisticated understanding of benchmarks know that raw benchmark results rarely give the most accurate picture of processor performance for a specific application scenario.  While useful for providing a general impression of processor capabilities, raw benchmark results must be adapted to give a clear sense of how processors will perform in a particular application. (More)
 
Case Study: Early Benchmarking Yields Better Products
By BDTI, 6/20/2007
Chip and IP vendors typically utilize benchmarks for marketing purposes—specifically, to demonstrate the capabilities of their products to prospective customers. But such vendors are missing half the picture: during the design of a processor, subsystem, or chip, good benchmarks are invaluable for ensuring that the design is as good as it can be. (More)
 
Plurality's Hypercore Joins the Multi-Core Fray
By BDTI, 5/16/2007
plurality.jpgThere’s no shortage of startups with massively parallel processor architectures targeting high-performance signal processing applications, but Plurality isn’t discouraged. The company recently introduced a new multi-core architecture, Hypercore, that can support from 16 to 256 RISC processors on a single chip. Plurality is betting that its patented “synchronizer/scheduler” hardware will make Hypercore stand out from the crowd. (More)
 
Case Study: Custom Benchmarks for Emerging Applications
By BDTI, 5/16/2007
Looking beyond today’s established high-volume applications, processor and SoC vendors often seek growth in promising emerging applications. In entering any new market, vendors face two key challenges: First, they must ensure that their product is competitive. (More)
 
Case Study: Multi-Tiered Software Optimization
By BDTI, 4/25/2007
While nearly all signal processing applications require some degree of software optimization, some applications require a sophisticated, multi-tiered optimization approach in order to meet their performance goals. (More)
 
Case Study: Increasing the Visibility of Your Products
By BDTI, 3/14/2007
However compelling a new product may be, it won’t succeed unless prospective customers know about it. Achieving customer awareness can be particularly challenging for small companies that lack multi-million-dollar marketing budgets, but it can also pose a challenge for established companies entering new markets. (More)
 
BDTI Certifies ARC Video Subsystem H.264 Decode Performance
By BDTI, 2/14/2007
ARC_thumbnail.jpgThis month BDTI and silicon intellectual property licensor ARC International announced completion of BDTI Solution Certification™ of the H.264 video decode performance of the ARC Video Subsystem.  The ARC Video Subsystem, the first product to be certified under BDTI’s Solution Certification Service, is a programmable subsystem capable of supporting multiple video standards.  In certifying the solution, BDTI has independently verified its performance using proprietary BDTI bitstreams and metrics. (More)
 
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